AI search optimisation
AI search optimisation: be the business AI recommends
When customers ask Google, ChatGPT, Gemini, Copilot or Perplexity for help, they get an answer, not a list of links. Our AI search optimisation for Australian businesses combines answer engine and generative engine optimisation, so that answer includes you.
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Why it matters now
Search is turning into a conversation
Google now shows AI Overviews and an AI Mode, and millions of people ask ChatGPT and other assistants for recommendations directly. Fewer searches end in a click: one 2026 analysis of US Google searches found more than two-thirds ended without one.
That doesn’t make your website less important. AI answers are built from the web, so businesses with clear, trustworthy, well-structured information are the ones that get cited and recommended. AEO and GEO are how you become that business, here in Australia and beyond.
AI search optimisation isn’t a replacement for SEO. It’s SEO with a different finish line: instead of only asking “do we rank?”, we also ask “when someone asks an assistant about our kind of business, are we named, and is what it says accurate?” That takes clear answers on your own site, consistent details everywhere else, and genuine reviews and mentions that give AI systems a reason to trust you.
Illustration only. AI answers vary, and nobody can guarantee a mention.
- Google AI Overviews & AI ModeCovered
- ChatGPTCovered
- GeminiCovered
- Microsoft CopilotCovered
- PerplexityCovered
AEO vs GEO
Two sides of AI search, one strategy
Answer engine optimisation (AEO)
Structuring your pages so search engines and voice and AI assistants can lift a clear, correct answer: question-led content, concise definitions and FAQ sections.
Generative engine optimisation (GEO)
Earning a place in the answers generative AI writes: original expertise, consistent business information and genuine mentions across the web.
Built on strong SEO
Google says its AI features rely on the same core ranking systems as Search, so we build AEO and GEO on a solid technical SEO foundation.
What’s included
Our AI search optimisation service for Australian businesses
AI visibility audit
We test the questions your customers ask across the major AI assistants and record whether, and how, you appear.
Question-led content
Pages and articles that answer real customer questions directly, with the depth and first-hand expertise AI favours.
Structured data
Schema markup for your business, services, FAQs and articles, so machines understand exactly who you are and what you offer.
Entity and brand consistency
Consistent name, location, services and descriptions across your site, Google Business Profile, directories and social profiles.
AI crawler access
Checking your robots.txt and site settings so the AI crawlers you want can read your content, plus an optional llms.txt file.
Monthly tracking
Reporting on AI mentions, Google’s AI features in Search Console, rankings and, above all, enquiries.
How we work
From invisible to recommended
01
Audit
We map the questions customers ask and check how AI assistants answer them today.
02
Fix the foundations
Technical SEO, structured data and consistent business information across the web.
03
Create answer-ready content
Clear, expert content that answers the questions that lead to enquiries.
04
Track and improve
Monthly checks of AI answers and rankings, with the next priorities agreed with you.
FAQ
AEO & GEO questions
Read more
Learn about AI search
What is llms.txt?
What the file does, what Google says about it, and whether you need one.
Stay ahead
AI is changing fast. Is your business keeping up?
From AI search to AI agents, the way customers find and deal with businesses is shifting month by month. Talk to our team about where AI can genuinely help your business, and get a practical plan to stay ahead of your competitors.